Tease the Solution OR State the Solution

Opening Paragraph (Options)

1)Solution to the problem

2)Explain the Agony of having the problem (“the only thing left to do was to amputate”)

3)Fall from grace story (“I had a good life, then I acquired the problem”)

4)Build rapport with audience by talking about things in common (stress, busy life)

After the Intro (Options)

1)Cite Research about condition or about product (name drop therapists, reference studies, perhaps include image)

2)Explain (reiterate) the agony

3)Describe the product

4)Testimonial (highlighted in quotes)

Meat and Potatoes of article (options)

1)How it Works, Why it Works 

2)How my life changed when I used the product


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