On Thanksgiving 1918, the world was in the throes of a pandemic that infected around one-third of the global population. That’s around 500 million people, resulting in 675,000 deaths in the United States alone over four successive waves that finally came to an end in April 1920. During that time, Americans did their best to cover up and hunker down, but they also celebrated the holidays. Thanksgiving during the Spanish flu pandemic looked a little different from other years and even from city to city, but with a world war going on in addition to the public health crisis, Americans were begging for communal turkey and a nice cocktail.
San Francisco Spoke Too Soon
For much of 1918, local governments took drastic measures to reduce the spread of the Spanish flu. Cities like San Francisco shut down, but businesses that had been economically exhausted were clamoring to reopen. By the time Thanksgiving rolled around, San Francisco and other major cities were celebrating the end of the first wave of the virus, and on November 13, the San Francisco Examiner reported that, “Thanksgiving Day will be celebrated in San Francisco by the discarding of gauze masks, if the present rate of decrease in influenza continues.” A week later, San Franciscans did indeed pull off their masks together at noon local time, to disastrous effect. One month later, 5,000 new flu cases popped up in the city.